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3 Out-of-the-box Ideas For Personalizing B2C Emails
Email marketing plays an extremely important role in the B2C sector. It helps you stay in touch with your customers, make sales efficiently and build relationships and loyalty. A few simple tricks...
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7 Quick Pro Tips For eCommerce Dashboards Personalization
eCommerce dashboards provide real-time insight into the dynamics of online stores and allow you to quickly identify areas that require urgent action, streamlining workflows, and re-allocating...
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Q2 2021 Roadmap: New, great stuff for eCommerce: AI driven insights and tips...
Our product strategy remains to deliver best-in-class solutions for online stores. But what our customers love is not only the current great state of the platform but more importantly they buy the...
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[New feature] Redefine the experience of your online store with The First and...
As Econsultancy reminds us, 93% of companies saw a rise in conversion rates after implementing personalization. It’s little wonder then that companies are looking for different and cutting-edge ways...
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Marketing Automation is crucial in the eCommerce world. Here are some tips on...
Even if it sounds like another redundant invention, Marketing Automation increases sales for 80% of marketers (Business2Community). eCommerce is facing various challenges, and Marketing Automation...
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5 super advanced and turbo effective segmentations for eCommerce
Hypersegmentation in eCommerce is a trend that is likely to dominate the market for a long time. 1:1 segmentation allows you to create customized offers for each recipient on a massive scale. This...
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How to build an effective multi-channel loyalty program for eCommerce?
Loyalty programs are great tools for eCommerce development. They allow you to maximize the value of individual transactions, increase CLV, and positively impact consumer retention. Programs that...
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5 dazzling ways of email content personalization
Email marketing personalization is a surefire way to boost performance in this channel. According to Smart Insights, up to 63% of consumers won’t buy from brands that don’t use personalization*....
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Negative target group – how to extract it and what you can learn from it?
Negative Target Group is one of the less known marketing tools. Used well, it can be extremely effective. It helps you create better content, better target your ads, let those marketing dollars...
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Crocs & The Body Shop choose SALESmanago Customer Data & Experience Platform
SALESmanago is currently the largest independent European Customer Data and Experience Platform provider that operates across 50 countries, with over 100 Partners all over the world. Recently the...
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A few tricks to understand customer’s profile across brands using CDP
The most important resource that eCommerce companies can have is customer data. Those that own more than one brand have unique insights into customer behavior across brands. Customer Data Platform...
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D2C is sweeping eCommerce. Successful D2C strategies you may deploy even...
Everybody agrees that the D2C strategy sky-rockets in the retail industry, and is, potentially, the next big thing for the manufacturers. It is seldom mentioned that it’s actually great for various...
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Why Customer Intelligence Platforms are a better version of Customer Data...
Customer Intelligence Platforms are the hottest buzzwords on everybody’s lips in the marketing world in 2021. From this article, you will learn what connects them to the Customer Data Platforms, and...
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20 tips & tricks from top performing Marketing Automation specialists to...
The post-cookie marketing landscape creates a plethora of marketing opportunities. To navigate it efficiently, it’s worth exploring alternatives to third-party data-driven marketing. Here are 20...
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6 ways to ensure effective email marketing under Apple’s Mail Privacy Protection
Claims about the new Apples’ feature, Mail Privacy Protection, forever changing the landscape of email marketing, are overstatements. Of course, this is a change, but in reality, where the tech...
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5 tips on how to use zero-party data to engage in a more meaningful way with...
Zero-party data is the best way to engage audience groups to interact with your brand. The information your customers give you about their preferences, interests, or demographics is the perfect...
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Death. The ultimate reason to go shopping
We are used to the notion that the news on plane crashes, war casualties, car crash fatalities or a prospect of imminent demise tend to drive people to a more philosophical mood. They begin to...
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[New Feature] Dynamic Web Push—finally a fully-fledged sales tool driven by...
Dynamic Web Push notifications make a striking difference in marketing results. According to MoEngage, it increases engagement by up to 6.5%. It also translates into revenue in your online store....
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What do consumers really want? 3 ways CDPs can aid Data Privacy
In 2021, privacy issues will probably dominate marketing practices and customs. Everybody expects its major influence on the data gathering, storing and usage process, and the new regulations are...
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Tips & Tricks: TOP 20 ready-to-take Workflow templates modeled after top...
A proper automation can save your business a lot of marketing dollars. Marketing Workflows are one of the neatest and most effective ways to implement automation in your marketing processes. For...
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